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Strategic marketing in tourism services /

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Tsiotsou, Rodoula H., Goldsmith, Ronald Earl
Format: Électronique eBook
Langue:Inglés
Publié: Bingley : Emerald, 2012.
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