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The rhetoric of soft power : public diplomacy in global contexts /

"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Hayden, Craig, 1972-
Format: Électronique eBook
Langue:Inglés
Publié: Lanham, Md. : Lexington Books, 2012.
Collection:Lexington studies in political communication.
Sujets:
Accès en ligne:Texto completo