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Emotions, advertising and consumer choice /
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the auth...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Denmark] :
Copenhagen Business School Press,
2007.
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| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |