Emotions, advertising and consumer choice /

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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the auth...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hansen, Flemming
Otros Autores: Christensen, Sverre Riis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Denmark] : Copenhagen Business School Press, 2007.
Edición:1st ed.
Temas:
Consumer behavior.
Advertising > Psychological aspects.
Consommateurs > Comportement.
Publicité > Aspect psychologique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising > Psychological aspects
Consumer behavior
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