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Emotions, advertising and consumer choice /
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the auth...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Denmark] :
Copenhagen Business School Press,
2007.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hansen, Flemming. | |
| 245 | 1 | 0 | |a Emotions, advertising and consumer choice / |c Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. |
| 250 | |a 1st ed. | ||
| 260 | |a [Denmark] : |b Copenhagen Business School Press, |c 2007. | ||
| 300 | |a 1 online resource (.) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 431-462). | ||
| 505 | 0 | |a Ch. I. The origin of consumer choice theory -- Ch. II. Consumer behaviour and cognitions -- Ch. III. Affective information processing -- Ch. IV. Neuroeconomics : emotions in contemporary neuropsychological theory and in consumer choice -- Ch. V. Measuring emotional response tendencies -- Ch. VI. Further evidence on mental brand equity -- Ch. VII. The role of advertising -- Ch. VIII. Econometric modeling and short term effects of advertising -- Ch. IX. Medium and long term effects of advertising -- Ch. X. Measuring advertising's effects -- Ch. XI. The dynamics of NERS scores : tracking and testing -- Ch. XII. From emotions to feelings -- and back -- Ch. XIII. Concluding remarks. | |
| 520 | 3 | |a "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 700 | 1 | |a Christensen, Sverre Riis. | |
| 776 | 0 | 8 | |i Print version: |a Hansen, Flemming. |t Emotions, advertising and consumer choice. |b 1st ed. |d [Denmark] : Copenhagen Business School Press, 2007 |z 9788763001984 |w (DLC) 2007476034 |w (OCoLC)145733908 |
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