Corporate social strategy : stakeholder engagement and competitive advantage /

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"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helpi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Husted, Bryan, 1957- (Author), Allen, David Bruce, 1951- (Author)
Format: Electronic eBook
Language:Inglés
Published: Cambridge, UK ; New York : Cambridge University Press, [2011]
Subjects:
Social responsibility of business.
Social entrepreneurship.
Social action > Economic aspects.
Strategic planning > Social aspects.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
Action sociale > Aspect économique.
Planification stratégique > Aspect social.
BUSINESS & ECONOMICS > Development > Sustainable Development.
Online Access:Texto completo
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Corporate Social Strategy : Stakeholder Engagement and Competitive Advantage.
by Husted, Bryan W.
Published 2010
Texto completo
Electronic eBook
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