Corporate social strategy : stakeholder engagement and competitive advantage /

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"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helpi...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Husted, Bryan, 1957- (Auteur), Allen, David Bruce, 1951- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge, UK ; New York : Cambridge University Press, [2011]
Sujets:
Social responsibility of business.
Social entrepreneurship.
Social action > Economic aspects.
Strategic planning > Social aspects.
Entreprises > Responsabilité sociale.
Entrepreneuriat social.
Action sociale > Aspect économique.
Planification stratégique > Aspect social.
BUSINESS & ECONOMICS > Development > Sustainable Development.
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