Cita APA (7a ed.)

Blattberg, R. C., & Allenby, G. M. (2010). Perspectives on promotion and database marketing: The collected works of Robert C Blattberg. World Scientific.

Cita Chicago Style (17a ed.)

Blattberg, Robert C., y Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.

Cita MLA (8a ed.)

Blattberg, Robert C., y Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific, 2010.