Strategic marketing : planning and control /

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Drummond, Graeme
Other Authors: Ensor, John, Ashford, Ruth
Format: Government Document Electronic eBook
Language:Inglés
Published: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2008.
Edition:3rd ed.
Subjects:
Marketing > Management.
Marketing > Planning.
Marketing > Gestion.
Marketing > Planification.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Marketing > Planning
Strategisches Management
Marketing
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