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Strategic marketing : planning and control /
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | , |
| Format: | Publication officielle Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam ; London :
Elsevier/Butterworth-Heinemann,
2008.
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| Édition: | 3rd ed. |
| Sujets: | |
| Accès en ligne: | Texto completo |