Key account plans : the practitioners' guide to profitable planning /

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best prac...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ryals, Lynette
Other Authors: McDonald, Malcolm
Format: Electronic eBook
Language:Inglés
Published: Oxford, UK ; Burlington, MA : Butterworth-Heinemann, 2008.
Edition:1st ed.
Subjects:
Selling > Key accounts.
Marketing > Key accounts.
Budgets de publicité.
BUSINESS & ECONOMICS > Marketing > Industrial.
Marketing > Key accounts
Selling > Key accounts
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