Marketing library and information services : international perspectives /

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Gupta, Dinesh K.
Format: Électronique eBook
Langue:Inglés
Publié: München : K.G. Saur, 2006.
Collection:Gale virtual reference library
Sujets:
Libraries > Marketing.
Information services > Marketing.
Libraries > Public relations.
Information services > Public relations.
Bibliothèques > Marketing.
Services d'information > Marketing.
Bibliothèques > Relations publiques.
Services d'information > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Marketing.
Bibliotheekvoorzieningen.
Informatievoorziening.
Informationstjänster > marknadsföring.
Bibliotek > marknadsföring.
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