The handbook of marketing research : uses, misuses, and future advances /

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Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.

Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Sage Publications
Other Authors: Grover, Rajiv, 1953- (Editor), Vriens, Marco (Editor)
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : Sage Publications, ©2006.
Subjects:
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Marketingforschung
Marktonderzoek.
Online Access:Texto completo
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The handbook of marketing research : uses, misuses, and future advances /
Published 2006
Texto completo
Electronic eBook
Show all versions (2)

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