Library management and marketing in a multicultural world : proceedings of the 2006 IFLA Management and Marketing Section's Conference, Shanghai, 16-17 August, 2006 /

Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.

Détails bibliographiques
Cote:Libro Electrónico
Collectivités auteurs: IFLA Management and Marketing Section Conference Shanghai, China, International Federation of Library Associations and Institutions. Management and Marketing Section
Autres auteurs: Mullins, James L., 1949-
Format: Électronique Actes de congrès eBook
Langue:Inglés
Publié: Mü̈nchen : Saur, 2007.
Collection:IFLA publications ; 125.
Sujets:
Library administration > Congresses.
Libraries > Marketing > Congresses.
Bibliothèques > Administration > Congrès.
Bibliothèques > Marketing > Congrès.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > Administration & Management.
Libraries > Marketing
Library administration
Bibliotheekbeheer.
Marketing.
Conference papers and proceedings
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