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The economics of franchising /
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. |
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| Descripción Física: | 1 online resource (xii, 338 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0511161204 9780511161209 0511158920 9780511158926 9780511160653 0511160658 1107713471 9781107713475 1280414375 9781280414374 0511161360 9780511161360 0511160089 9780511160080 0511322720 9780511322723 9780511753879 051175387X |