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The economics of franchising /
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else.
| Call Number: | Libro Electrónico |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Cambridge :
Cambridge University Press,
2005.
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| Subjects: | |
| Online Access: | Texto completo |