Ethnography at work /

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Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Moeran, Brian, 1944-
Format: Electronic eBook
Language:Inglés
Published: Oxford, UK ; New York : Berg, 2006.
Subjects:
Advertising agencies > Japan.
Advertising > Japan.
Business anthropology > Japan.
Ethnology > Fieldwork > Japan.
Agences de publicité > Japon.
Affaires > Aspect anthropologique > Japon.
Ethnologie > Recherche sur le terrain > Japon.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Advertising agencies
Business anthropology
Ethnology > Fieldwork
Japan
Online Access:Texto completo
Table of Contents:
  • The case
  • It's in the name-- The theories
  • Follow the money
  • Advertising talk
  • Impression management
  • Constraints and creativity
  • In search of the other
  • Ethnography at work.

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