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Marketing plans : how to prepare them, how to use them /
"In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world&#...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
1999.
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| Edition: | 4th ed. |
| Series: | Marketing series (London, England). Professional development.
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| Subjects: | |
| Online Access: | Texto completo |