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How to price : a guide to pricing techniques and yield management /
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques i...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Cambridge ; New York :
Cambridge University Press,
2008.
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| Subjects: | |
| Online Access: | Texto completo |