How to price : a guide to pricing techniques and yield management /

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques i...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Shy, Oz
Format: Electronic eBook
Language:Inglés
Published: Cambridge ; New York : Cambridge University Press, 2008.
Subjects:
Pricing > Mathematical models.
Prix > Fixation > Modèles mathématiques.
BUSINESS & ECONOMICS > Sales & Selling > Management.
Mathematisches Modell
Preisbildung
Preiskalkulation
Preispolitik
Revenue Management
Prissättning > matematiska modeller.
Pricing > mathematical models.
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