Cita APA (7a ed.)

Shy, O. (2008). How to price: A guide to pricing techniques and yield management. Cambridge University Press.

Cita Chicago Style (17a ed.)

Shy, Oz. How to Price: A Guide to Pricing Techniques and Yield Management. Cambridge ; New York: Cambridge University Press, 2008.

Cita MLA (8a ed.)

Shy, Oz. How to Price: A Guide to Pricing Techniques and Yield Management. Cambridge University Press, 2008.