New product forecasting : an applied approach /

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Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kahn, Kenneth B.
Format: Electronic eBook
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe, Inc., ©2006.
Subjects:
New products > Forecasting > Methodology.
Product management.
Produits nouveaux > Prévision > Méthodologie.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
Marktentwicklung
Neues Produkt
Prognoseverfahren
Productontwikkeling.
Prognoses.
Marketing.
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