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Washing the brain : metaphor and hidden ideology /
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields a...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam ; Philadelphia :
John Benjamins Pub. Co.,
©2007.
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| Collection: | Discourse approaches to politics, society, and culture ;
v. 23. |
| Sujets: | |
| Accès en ligne: | Texto completo |
Table des matières:
- Washing the Brain
- Metaphor and Hidden Ideology; Editorial page; Title page; LCC data; Dedication; Typographical conventions; Table of contents; List of tables; List of figures; Preface; section 1; chapter 2; Metaphors of power; chapter 3; Metaphors for humans and the living world; chapter 4; Humans as animals, literal or metaphorical?; chapter 5; Interactions between metaphor themes; Introduction to section 2; chapter 6; Are metaphorical themes universal?; chapter 7; Grammar, metaphor and ecology; chapter 8; Capitalism and the developmentof ideological metaphors; Bibliography; Main index.