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Washing the brain : metaphor and hidden ideology /
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields a...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Philadelphia :
John Benjamins Pub. Co.,
©2007.
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| Series: | Discourse approaches to politics, society, and culture ;
v. 23. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Washing the Brain
- Metaphor and Hidden Ideology; Editorial page; Title page; LCC data; Dedication; Typographical conventions; Table of contents; List of tables; List of figures; Preface; section 1; chapter 2; Metaphors of power; chapter 3; Metaphors for humans and the living world; chapter 4; Humans as animals, literal or metaphorical?; chapter 5; Interactions between metaphor themes; Introduction to section 2; chapter 6; Are metaphorical themes universal?; chapter 7; Grammar, metaphor and ecology; chapter 8; Capitalism and the developmentof ideological metaphors; Bibliography; Main index.