Leading the sales force : a dynamic management process /

How should a sales force be managed effectively? Like aircraft pilots, managers must analyse information and make interconnected decisions in order to accomplish their missions. This book provides an integrative vision of a sales manager's function, using the concept of a dynamic sales force ma...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Darmon, René Y.
Format: Electronic eBook
Language:Inglés
Published: Cambridge ; New York : Cambridge University Press, ©2007.
Subjects:
Sales management.
Sales personnel.
Vendeurs.
Ventes > Gestion.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Human Resources & Personnel Management.
Sales management
Sales personnel
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