International cases in tourism management /

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International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such a...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Horner, Susan
Other Authors: Swarbrooke, John
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004.
Subjects:
Tourism > Management > Case studies.
Tourisme > Gestion > Études de cas.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Tourism > Management.
Toeristenindustrie.
Casestudies (vorm)
Case studies.
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