Cita APA (7a ed.)

Farris, P. W., Moore, M. J., & Buzzell, R. D. (2004). Profit impact of marketing strategy project: Retrospect and prospects. Cambridge University Press.

Cita Chicago Style (17a ed.)

Farris, Paul W., Michael J. Moore, y Robert D. Buzzell. Profit Impact of Marketing Strategy Project: Retrospect and Prospects. New York: Cambridge University Press, 2004.

Cita MLA (8a ed.)

Farris, Paul W., et al. Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Cambridge University Press, 2004.