Profit impact of marketing strategy project : retrospect and prospects /

New developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Farris, Paul W., Moore, Michael J., 1953-, Buzzell, Robert D. (Robert Dow), 1933-
Format: Electronic eBook
Language:Inglés
Published: New York : Cambridge University Press, 2004.
Subjects:
Marketing > Management.
Strategic planning.
Marketing > Gestion.
Planification stratégique.
BUSINESS & ECONOMICS > Green Business.
Marketing > Management
Strategic planning
Marketing.
Strategisch management.
Festschriften
Festschriften.
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