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A focused issue on the marketing process in organizational competence /
Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Elsevier JAI,
2005.
|
| Series: | Research in competence-based management ;
v. 1. |
| Subjects: | |
| Online Access: | Texto completo |