Services marketing and management /

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Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gilmore, Audrey
Format: Electronic eBook
Language:Inglés
Published: London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Subjects:
Service industries > Marketing.
Service industries > Management.
Services (Industrie) > Marketing.
Services (Industrie) > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Service industries > Management
Service industries > Marketing
Dienstleistung
Dienstleistungsbetrieb
Management
Marketing
Dienstverlening.
Marketing.
Management.
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