Cashing in with content : how innovative marketers use digital information to turn browsers into buyers /

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Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, David Meerman
Format: Electronic eBook
Language:Inglés
Published: Medford, N.J. : Information Today, ©2005.
Subjects:
Electronic commerce.
Electronic commerce > Management.
World Wide Web.
Internet.
Internet
Commerce électronique.
Commerce électronique > Gestion.
Web.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
COMPUTERS > Electronic Commerce (see also headings under BUSINESS & ECONOMICS > E-Commerce)
Electronic commerce
Electronic commerce > Management
World Wide Web
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