The regional multinationals : MNEs and "global" strategic management /

Alan M. Rugman explores alternatives to the popular model of increasingly globalized business, and explores the widespread evidence of regionalised business practice among the world's top 500 companies. Detailed case studies and real-life examples flesh out the theory and practice of regionalis...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rugman, Alan M.
Format: Electronic eBook
Language:Inglés
Published: Cambridge, UK ; New York : Cambridge University Press, 2005.
Subjects:
International business enterprises.
Entreprises multinationales.
BUSINESS & ECONOMICS > Industries > General.
International business enterprises
Multinationales Unternehmen
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