Marketing health services /

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Thomas, Richard K., 1944-
Format: Électronique eBook
Langue:Inglés
Publié: Chicago : Arlington, VA : Health Administration Press ; AUPHA Press, ©2005.
Sujets:
Medical care > Marketing.
Marketing of Health Services
Health Services Administration > economics
MEDICAL > Administration.
MEDICAL > Practice Management & Reimbursement.
Medical care > Marketing
Accès en ligne:Texto completo
Table des matières:
  • Healthcare marketing: history and concepts
  • Understanding healthcare markets
  • Healthcare marketing techniques
  • Managing and supporting the marketing effort
  • The future of healthcare marketing
  • Glossary
  • Index.

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