Marketing health services /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Thomas, Richard K., 1944-
Format: Electronic eBook
Language:Inglés
Published: Chicago : Arlington, VA : Health Administration Press ; AUPHA Press, ©2005.
Subjects:
Medical care > Marketing.
Marketing of Health Services
Health Services Administration > economics
MEDICAL > Administration.
MEDICAL > Practice Management & Reimbursement.
Medical care > Marketing
Online Access:Texto completo
Table of Contents:
  • Healthcare marketing: history and concepts
  • Understanding healthcare markets
  • Healthcare marketing techniques
  • Managing and supporting the marketing effort
  • The future of healthcare marketing
  • Glossary
  • Index.

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