Cross-cultural behaviour in tourism : concepts and analysis /
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
Cote: | Libro Electrónico |
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Format: | Électronique eBook |
Langue: | Inglés |
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Oxford ; Boston :
Butterworth-Heinemann,
2003.
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Accès en ligne: | Texto completo |