Cross-cultural behaviour in tourism : concepts and analysis /
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an underst...
Call Number: | Libro Electrónico |
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Format: | Electronic eBook |
Language: | Inglés |
Published: |
Oxford ; Boston :
Butterworth-Heinemann,
2003.
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Subjects: | |
Online Access: | Texto completo |