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The winning message : candidate behavior, campaign discourse, and democracy /

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Simon, Adam F., 1965-
Format: Electronic eBook
Language:Inglés
Published: Cambridge ; New York : Cambridge University Press, 2002.
Series:Communication, society, and politics.
Subjects:
Online Access:Texto completo