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Sex in advertising : perspectives on the erotic appeal /

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Reichert, Tom, Lambiase, Jacqueline
Format: Publication officielle Électronique eBook
Langue:Inglés
Publié: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Collection:LEA's communication series.
Sujets:
Accès en ligne:Texto completo