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Sex in advertising : perspectives on the erotic appeal /

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writer.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Reichert, Tom, Lambiase, Jacqueline
Format: Government Document Electronic eBook
Language:Inglés
Published: Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Series:LEA's communication series.
Subjects:
Online Access:Texto completo