Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 /

Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Benoit, William L.
Format: Electronic eBook
Language:Inglés
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication.
Subjects:
USA > Präsident
Geschichte 1952-1996.
Presidents > United States > Election.
Advertising, Political > United States.
Television in politics > United States.
Présidents > États-Unis > Élection.
Publicité politique > États-Unis.
Télévision en politique > États-Unis.
POLITICAL SCIENCE > Political Process > General.
Advertising, Political
Presidents > Election
Television in politics
Präsidentenwahl
Wahlkampf
Fernsehen
Verkiezingscampagnes.
Presidentskandidaten.
Televisie.
Propaganda.
United States
Online Access:Texto completo
Table of Contents:
  • Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising
  • General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996
  • Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice
  • Comparisons. Contrasts ; Conclusions.

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