Profit margins : the American silent cinema and the marginalization of advertising /

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"Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad indust...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Groskopf, Jeremy (Author)
Format: Electronic eBook
Language:Inglés
Published: Bloomington, Indiana : Indiana University Press, [2021]
Subjects:
Motion pictures in advertising > United States > History.
Silent films > United States > History.
Advertising > United States > History.
Social classes > United States > History.
Market segmentation > United States > History.
Motion pictures in advertising > History.
Cinéma dans la publicité > Histoire.
Films muets > États-Unis > Histoire.
Classes sociales > États-Unis > Histoire.
Segmentation du marché > États-Unis > Histoire.
PERFORMING ARTS / Film & Video / History & Criticism
Advertising
Market segmentation
Motion pictures in advertising
Silent films
Social classes
United States
History
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