Engaging your Community through Active Strategic Marketing A practical guide for librarians and information professionals.

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kendrick, Terry
Format: Electronic eBook
Language:Inglés
Published: London : Facet Publishing, 2021.
Subjects:
Libraries > Marketing.
Libraries > Public relations.
Advertising > Libraries.
Library use studies.
Bibliothèques > Relations publiques.
Bibliothèques > Publicité.
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Library use studies
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items