Engaging your Community through Active Strategic Marketing A practical guide for librarians and information professionals.

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Kendrick, Terry
Format: Électronique eBook
Langue:Inglés
Publié: London : Facet Publishing, 2021.
Sujets:
Libraries > Marketing.
Libraries > Public relations.
Advertising > Libraries.
Library use studies.
Bibliothèques > Relations publiques.
Bibliothèques > Publicité.
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Library use studies
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