Engaging your Community through Active Strategic Marketing A practical guide for librarians and information professionals.

This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kendrick, Terry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Facet Publishing, 2021.
Temas:
Libraries > Marketing.
Libraries > Public relations.
Advertising > Libraries.
Library use studies.
Bibliothèques > Relations publiques.
Bibliothèques > Publicité.
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Library use studies
Acceso en línea:Texto completo
Descripción
Sumario:This book provides an overview of best practice strategic marketing with advice on how to implement effective marketing activities in libraries and information services with the best chance of success.
Notas:Description based upon print version of record.
Recommended reading.
Descripción Física:1 online resource (228 p.)
ISBN:9781783305193
1783305193
9781783303854
1783303859

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