How people buy online : the psychology behind consumer behaviour /

A book that delves into human psychology to make sense of the world of marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gupta, Seema (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi ; Thousand Oaks, California : SAGE Publications, 2021.
Temas:
Consumer behavior.
Internet marketing.
Marketing > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Marketing > Aspect psychologique.
Consumer behavior
Internet marketing
Marketing > Psychological aspects
Acceso en línea:Texto completo
Descripción
Sumario:A book that delves into human psychology to make sense of the world of marketing.
Descripción Física:1 online resource (285 pages)
ISBN:9353887550
9789353887551
9789353887544
9353887542
9789354793066
9354793061

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