Brand Singapore (Third Edition) Nation Branding in a World Disrupted by Covid-19.

How can Brand Singapore renew itself once again, amidst a global pandemic? Reputation is precious, more than ever, in the face of deep global displacements exacerbated by Covid-19. Top talent and hot money typically gravitate only to the most attractive, respected nations. For a nation as small and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Koh, Buck Song
Format: Electronic eBook
Language:Inglés
Published: SG : Marshall Cavendish International (Asia) Private Limited, 2020.
Subjects:
Branding (Marketing) > Singapore.
National characteristics, Singaporean.
Place marketing > Singapore.
Stratégie de marque > Singapour.
Singapouriens.
Branding (Marketing)
National characteristics, Singaporean
Place marketing
Singapore
Online Access:Texto completo
Table of Contents:
  • Cover
  • Half Tile Page
  • Title Page
  • Verso Page
  • Contents
  • Introduction
  • Chapter 1-For Hearts And Minds
  • Chapter 2-State Of Play
  • Chapter 3-Beyond The Singapore Girl
  • Chapter 4-The People's Action Partly
  • Until ""SG50
  • Chapter 5-Hear The Lion Roar
  • Chapter 6-Enough To Chew On?
  • Chapter 7-Remaking Singapore
  • Overcoming Covid-19
  • Endnotes
  • Index
  • About The Author
  • Back Cover

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