E-commerce for Malaysian SMEs in selected services : barriers and benefits /

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor i...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Tham, Siew Yean (Auteur), Kam, Jia Yi Andrew (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Singapore : ISEAS : Yusof Ishak Institute, [2019]
Collection:Trends in Southeast Asia ; 2019, no. 16.
Sujets:
Electronic commerce > Malaysia.
Small business > Malaysia.
Internet marketing > Malaysia.
Commerce électronique > Malaisie.
Marketing sur Internet > Malaisie.
BUSINESS & ECONOMICS > Economics > General.
Small business
Internet marketing
Electronic commerce
Malaysia
Accès en ligne:Texto completo
Table des matières:
  • Frontmatter
  • FOREWORD
  • E-commerce for Malaysian SMEs in Selected Services: Barriers and Benefits
  • CONCLUSION
  • APPENDIX: SURVEY RESULTS

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