E-commerce for Malaysian SMEs in selected services : barriers and benefits /

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor i...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Tham, Siew Yean (Autor), Kam, Jia Yi Andrew (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : ISEAS : Yusof Ishak Institute, [2019]
Colección:Trends in Southeast Asia ; 2019, no. 16.
Temas:
Electronic commerce > Malaysia.
Small business > Malaysia.
Internet marketing > Malaysia.
Commerce électronique > Malaisie.
Marketing sur Internet > Malaisie.
BUSINESS & ECONOMICS > Economics > General.
Small business
Internet marketing
Electronic commerce
Malaysia
Acceso en línea:Texto completo

Internet

Texto completo

Error inesperado del formato de respuesta.
Detalle de Existencias desde

Ejemplares similares