Qualitative consumer research /

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Belk, Russell W. (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Bingley, U.K. : Emerald Publishing Limited, 2017.
Collection:Review of marketing research, v. 14
Sujets:
Consumers > Research.
Marketing.
Consommateurs > Recherche.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Research
Marketing
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