Qualitative consumer research /

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Belk, Russell W. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Bingley, U.K. : Emerald Publishing Limited, 2017.
Series:Review of marketing research, v. 14
Subjects:
Consumers > Research.
Marketing.
Consommateurs > Recherche.
marketing.
Sales & marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers > Research
Marketing
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