Brands and Brand Management under Threat in an Age of Fake News

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Plangger, Kirk
Other Authors: Pitt, Leyland
Format: Electronic eBook
Language:Inglés
Published: Bradford, West Yorkshire : Emerald Publishing Limited, 2020.
Subjects:
Brand name products > Management.
Branding (Marketing) > Management.
Produits de marque > Gestion.
Stratégie de marque > Gestion.
Brand name products > Management
Branding (Marketing) > Management
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